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Director of Marketing

Remote

On January 3, 2019, we launched Numero. We didn’t have customers. We didn’t even have code. But we did have an idea: what if we could build financial software that powers our democracy? 

Running for office is hard work – the outdated software that runs campaigns makes it even harder. We believe it doesn’t have to be that way. That’s why we built Numero, a modern financial platform that Democratic elected officials and candidates at all levels of public office can use to manage the $4.5 billion in annual contributions to their political campaigns.

There’s been a 40% increase in the number of people running for office in recent years. Inspired by the current state of politics, people from every background imaginable have stepped up to run, including our CEO, Brian, who ran for Congress in 2018. Our other two co-founders, Susie and Karan, led the finance and technology arms of his campaign. They learned firsthand the painful process of manually stitching together critical finance and compliance data using outdated campaign software.

Our mission is to change that painful process and liberate hard-working candidates, campaign staffs, and volunteers, letting them focus on their most important work: talking with voters and representing their constituents in their communities.

In our first two years, we’ve already helped more than 200 campaigns raise $832 million. And there’s much more room for us to grow. The US has more than 500,000 elected officials, and many more candidates run for office at all levels of government. 

We’re looking for a person to develop and execute a marketing strategy that makes Numero top of mind whenever candidates or campaign staffs are starting a campaign. The success of that strategy will be measured by the increase in the number of campaigns that become our customers. 

Admittedly, we’re surprised at how quickly Numero has grown and inspired by how much more we could do. Numero is being used by the biggest campaigns in the country, and we need your help to expand it to everyone else.

About the Job

For the past 2 years, we’ve been passive marketers.

We have a blog and occasionally send emails. We don’t, however, actively tweet or post on LinkedIn. There’s never even been an article written about us. And that passive approach has been 100% intentional. We’ve instead preferred to spend time with our early-adopter customers, carefully learning how to build the most beloved campaign finance software and grow organically through fanatical referrals.



After two years of learning and building, we’re now excited to tell our story and share our software with a larger audience of campaign managers and finance directors. If you don’t know what a campaign manager or finance director is, that’s okay. 

In past lives, many of our teammates worked on campaigns or even ran for office, so we’ve got that area of expertise covered. 

What we are looking for is someone who brings their own expertise to Numero and seeks to put their own positive mark on our fragile democracy. 

Does that challenge get you excited?

We’re looking for someone who devises wild ideas with measurable results. Someone who loves designing social media posts in Canva and then jumping on the phone to negotiate a partnership or sponsorship opportunity. Someone who loves writing a carefully thought-out email or blog post and then reviews the Google Analytics results to see what works and what needs to be improved.

You’ll work directly with the CEO to build out the marketing strategy and execute the plan. 

Within the first month, here’s what you can expect to be doing:

  • Joining product sales demos and customer support calls to see why customers love our products and understand the language they use to describe pain points we can solve
  • Analyzing Google Analytics and organic search results for our blog posts to understand what has been working and creating a content plan to improve the results
  • Reviewing the product road map to think through what events and marketing collateral needs to be developed in advance of product launches
  • Developing a content calendar for social media and email marketing based on product launches and timeliness of content mapped to the evolving needs of a campaign cycle
  • A/B testing our home page and landing pages, and making tweaks in copy and design

Within the second month, here’s what you can expect to be doing:

  • Implementing the content calendar by writing and sending marketing emails, preparing and scheduling social media posts, and designing related graphics in Canva
  • Engaging with our community on social media
  • Working with our content producers to create new blog posts and videos
  • Planning a product launch

Within the third month, here’s what you can expect to be doing:

  • Developing a paid search strategy for Google AdWords
  • Negotiating partnerships with allied organizations in the political space
  • Working with our developers to build helpful lead-generation tools, such as calculators for how much it costs to run for office
  • Creating a comprehensive growth strategy for our social media following and email list
  • Thinking through what our greater community strategy might look like

About You

You have big ideas and sweat the small details. You’re looking for a new challenge in a job where you’ll learn and grow with awesome teammates. You want to work on something that matters. 

You’re deeply curious about the problem you’re trying to solve. You have the experience to know what works and the humility to know that things change, that there might be a better way – and you’ll only know if you try.

You’re excited about working at a fast-paced start-up where everyone works like responsible adults because it was started by responsible adults. You’re not looking to eat ramen and pull all-nighters. Instead, you’re looking to work in a calm company with a clear sense of purpose. A company where everyone respects each other's expertise and time. 

Most importantly, you have a strong sense of your place in history and want to make an impact on the most important elections in modern times.

About Us

We’re a team of technologists, software engineers, and financial professionals who have previously founded and scaled several startups. Our CEO, Brian, served as a Senior Tech Advisor in the Obama White House, taught at MIT, and co-founded one of the largest phone companies in Nicaragua. Our CTO, Karan, oversaw the technical infrastructure of 80 campaigns and is a 3x startup CTO. Our CFO, Susie, was the Corporate VP of Finance & Accounting for AECOM, an 87,000-person company.

We’re backed by Y Combinator, Initialized Capital, 776, and prominent angel investors including the co-founders and leaders of Instagram, Reddit, Codeacademy, Netflix, and WIRED.

We believe our democracy is strongest when it’s represented by the diversity of our country. Similarly, we believe the strength of our company will come from the diversity of our employees – that's why we've worked hard to ensure that our cap table is fully diverse and that half of our angel investors are women. If you share our values and enthusiasm for strengthening our democracy, you’ll feel at home at Numero!

What We Offer

We are a small, tight-knit, and diverse team, building products that are used every day by some of our country’s most important elected leaders and their staff. In addition to offering challenging projects and rewarding work, we offer competitive salaries and generous equity.

We know that early employees like you are taking a chance on us as much as we are on you, so we compensate you accordingly.

  • Salary Range: $100K - $120K + Equity

We also want to empower you to do the best work of your career. To do that, we provide the following benefits:

  • 🏖 Flexible PTO (including a minimum of two weeks of required leave each year)
  • 🏥 High quality medical, dental, and vision benefits
  • 🐣 Eight weeks of paid parental leave
  • 💻 A premium tech setup – laptop, monitor, accessories, and headphones;
  • 🏡 $500 for your work-from-home setup (we currently work remotely); please note that while we currently work remotely, future travel for company events and meetings is to be expected.

You’ll also have the opportunity to work closely with our founding team and angel investors who have deep experience at the intersection of politics and technology.

Interested?

To apply, send us a note at [email protected] with a link to your LinkedIn profile and short 3-4 sentence responses to each of the following prompts:

  • What most appeals to you about this opportunity?
  • Why do you want to work at Numero and not somewhere else?
  • Please share links to your top five favorite tweets you’ve authored. Why are they your favorites?
  • Please share a link to your favorite blog post or writing sample you’ve written. Why is it your favorite?
  • Tell us about a time you taught yourself a new skill to complete a job or project.
  • Tell us your favorite Excel or Google Sheet formula or hack. Why is it your favorite?